Porsche in Stockholm chooses Indivd
Porsche in Stockholm has opened its first concept store in the Nordics, Porsche NOW, located in Nacka Forum, Stockholm. The store represents a new way for the automotive industry to engage with its customers —meeting them where they are, in a relaxed retail environment. To maximize the potential of this concept, Porsche in Stockholm/Din Bil has selected Indivd’s advanced AI solution for visitor counting and enhanced customer insights.
Traditionally, visitors don’t go to a Porsche dealership just to browse, but the concept store in Nacka Forum changes that. By using Indivd’s solution, Porsche NOW can gather precise data on visitor numbers, customer flows, dwell time (how long customers stay), and bounce rate (how many leave directly). This enables them to understand how different activities influence customer behavior and what works best.
"For us, it’s important to base business decisions on data. Indivd’s system is unrivaled in accuracy and helps us identify which activities attract the most interesting customer group—those who stay longer and engage more," Says Victor Dahl, Brand Manager, Porsche, Din Bil.
In addition to the valuable insights, Victor Dahl was impressed by Indivd’s seamless installation process, which adhered to GDPR, IT, and procurement requirements. The next step is to use the data to optimize staffing and store layout.
Indivd continues to assist companies like Porsche in Stockholm/Din Bil in transforming their customer experiences with data and insights that truly make a difference.
"Having the opportunity to work with an iconic brand like Porsche is something special. They have classic car models and a clear vision of putting the customer at the center. It feels fantastic that Indivd can be part of their journey. With our solution, they can now gain insights that not only improve their store experience but also strengthen their decisions based on facts and data." Says Niclas Westerlund, Sales Manager at Indivd.
Porsche NOW offers visitors the opportunity to interact with the brand, experience cars from past and present, and meet product experts in an inviting and unique environment.
More information
The concept Porsche NOW locations have been established in several countries, including: United States, Germany, the United Kingdom, and now Sweden, to name a few.
