Retail's New Counting Standard

Count visits in your entrances

Use Indivd's people counter at you entrances and count how many people come in and out. Indivd has the market's widest detection range, which is why very wide entrances can be screened with a single people counter.

Foot traffic in other zones

Measure inside your locations and other areas simultaneously. You can, for example, use two lines to measure an entrance, a pathway at the entrance, and a zone you specifically want to measure or exclude.

Optimise your conversion rate

Quickly create and understand your true conversion rate by using tracking checkouts or integrating POS data. If you then analyse what led to a purchase, you have some great insights to how your sales can be optimised.

Gender distribution

Understanding the gender distribution of your foot traffic in and out of your space and what sections they visit. Enables you to optimise the customer experience and understand whether you attract an increased part of your ideal customer group.

Knowing the age of the visitors

Understanding the visitors' age enables you to know when certain target groups visit your premises. You can even receive an understanding of how their customer journeys differ. That knowledge enables you to create a better customer experience.

Optimise the visitor experience

Demographic customer insights allow you to continuously streamline your product range to reach the right or a new target group, or to understand how effective your online marketing is in attracting the right target group to the stores.

Track the customer journeys

Optimise your customer experience by understanding how visitors perceive your premises. Through their entire visit, from when they enter, shop around and until they leave.

Get detailed customer journeys

Our smart lines and zones provides incredibly detailed insights about your visitors' customer journeys. How they move between campaign areas, products, stores in malls or other areas.

Streamline customer journeys

When you understand the customer journeys, then it's time to create a better customer experience. Log strategies and changes to see how the outcomes improve.